BPO


Essem Design by Bedow

Business cards by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Bedow worked with Essem Design, a Swedish manufacturer of ‘artisanal hallway interiors’ to develop a new brand identity treatment. This included logotype, advert, catalogue, product sheet and stationery design based around “Hej—Hej då”, hello and goodbye in Swedish, a reference, Bedow explain, to the most common phrase used in the hallway.

Hand stamped typography designed by Bedow for Essem design, a Swedish manufacturer of artisanal hallway interiors.

Bedow’s solution, a juxtaposition of sans-serif type, a black ink economy, white paper and grid based layouts, alongside the stencil cut detail of the serif Dala Moa, unbleached board, red ink and hand stamped Hello and Goodbye, delivers a smart communicative contrast. It is a contrast that balances the functionality, utility and structure of interior architecture, the flourish and individual quality of a craftsman and a humanistic detail that draws on the interaction that occurs within the hallway space.

Design: Bedow
Opinion: Richard Baird
Fonts Used: Dala Moa & Futura

Logotype and headed paper by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Logotype and uncoated folder designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Logotype, uncoated folder and product sheet designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Hand stamp designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Logotype and product sheet designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

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Typography and image composed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Typography and image composed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Updated 29/08/14

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design product catalogue designed by Bedow

Essem Design by Bedow

Website design by Bedow for furniture business Essem Design

Website design by Bedow for furniture business Essem Design

Website design by Bedow for furniture business Essem Design

Website design by Bedow for furniture business Essem Design

Website design by Bedow for furniture business Essem Design

More brand identity work by Bedow:

Minna Palmqvist  Logo - More Than Human  Logo - Askeroths Trappor Och Racken


  • James

    Any idea what the headline typeface is? It’s lovely.