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The Beginnings designed by Asketic

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.

Design: Asketic
Opinion: Richard Baird

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

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Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

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