BPO


Supreme Coffee designed by Marx Design

Opinion by Richard Baird.

Coffee packaging with coloured card and gold foil detail designed by Marx Design for independent roaster Coffee Supreme

Coffee Supreme is an independent specialty coffee roaster supplying cafés and selling directly consumers throughout New Zealand and Australia. Marx recently worked with Coffee Supreme to develop a new package design treatment that, after accumulating many varieties and packaging options, would consolidate its range, improve dispatch, facilitate continued growth, and unify both their commercial and wholesale ranges under one practical system.

Coloured card labels designed by Marx Design for independent coffee roaster Coffee Supreme

To improve pack functionality, address stock management issues, retain freshness, convey quality and improve overall consumer experience when brewing at home, Marx Design reduced Supreme’s many structural choices into one form and manufactured these in four different sizes.

This is utilised alongside a strong contrast of bright, contemporary, uncoated coloured papers, and in conjunction with the gloss white of a robust and resealable bespoke bag design, limited typographical choices, stickers and stamps, foil print finish and an educational venn diagram detail.

Venn diagram designed by Marx Design for independent coffee roaster Coffee Supreme

While driven by utilitarian considerations, the solution delivers distinction, setting the range apart from the unbleached bags often favoured by artisan brands, whilst retaining many of their crafted qualities and infuses these with simple, understandable premium qualities.

Design: Marx Design
Opinion: Richard Baird
Fonts Used: KnockoutStandard CT & Helvetica Neue

Packaging with coloured board and gold foil detail designed by Marx Design for independent coffee roaster Coffee Supreme

Labels designed by Marx Design for independent coffee roaster Coffee Supreme

Coffee packaging with coloured card and gold foil detail designed by Marx Design for independent roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

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Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

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  • Jack

    This looks great!

  • davie

    very different for Marx Design. They usually operate on playfulness and humor. Another string to the Marx bow

  • Jonno Cohen

    Nice work. I’d just nitpick on the ‘Venn diagrams’ for the tasting notes. If the circles are sized proportionally to the flavours, the overlapping shaded bit makes no sense. Yeah, it’s just a cute visual device, but something like a pie chart or a bar split by each value would be more useful.

    • http://wwww.bpando.org/ Richard Baird

      I think you might be right. There’s still information to be derived from the diagrams but perhaps some copywriting that strings each flavour profile together, or another type of visual might have been better.

    • Anna

      Serious a pie graph or bar chart, three circles intersecting is way cooler. If it had of been a bar chart im sure people would be calling it on that. As far as i can see from other images it says “for more info please see inside” so it breaks it down in there more. I would like to think the intersection bit is where the magic happens! Oh yea. Hit me up sweet caffeine.

      • Trays

        I’m with you Anna. Save the pie charts for the bean counters.