BPO


Erik Penser Bank Cookbook by Bedow, Sweden

Opinion by Richard Baird.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business.

Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some distinctive pictograms, is paired with a custom typeface and set across uncoated papers and boards.

Bedow continue to work with Erik Penser Bank, drawing its brand identity across a Christmas gift for the bank’s clients; a cookbook that holds eighteen recipes from the resident chef. Titled Matnyttiga råd, this is a limited edition 130×210 mm hardbound book of 32 pages with a green fabric cover and a white block foil print finish.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

As noted in BP&O’s review of Bedow’s brand identity for Erik Penser Bank, the build of the monogram is a pleasant and personable mix of monolinear lines and loops that manages to balance a little of the current in its rendering, individuality in the looseness of lines, and leverages the distinction and craft associated with monograms.

A custom typeface, developed in collaboration with Íñigo López Vázquez, introduces significant contrast, a more formal quality and a sense of legacy in its antiqua influences, yet is linked to monogram in its crafted design and overall concept in its individual nature. This tension between image and type also plays out across the cookbook.

Typography for Sweden's leading private banking firm Erik Penser Bank designed by Bedow and Íñigo López Vázquez

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

The cookbook is a great canvas to further expand on the individual qualities of both image and type but within a new context. The convivial drawing of corporate iconography gives way to those of food and food prep. For the most part, these are well-rendered with a clear continuity throughout and an explicit connection with Erik Penser Bank’s brand identity. Where the proportion of type to illustration was appropriately in favour of the former across corporate documents, here, illustration is more prominent. Typesetting finds a meeting point between traditional cookbook layouts and something of the corporate banking component that makes up the identity system.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

The craft you might associate with a monogram is also drawn out in the binding of the book. This brings together a green fabric hardback cover and a white block foil print finish. A cookbook is a smart choice. It has qualities that compliment the concept that underpins brand identity; the personable and the guiding, feels individual and nicely built with a legacy element in type, typesetting and format.

Design: Bedow. Typeface: Íñigo López Vázquez. Opinion: Richard Baird.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Illustration for Erik Penser Bank's 2016 Christmas gift by Bedow

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Follow BP&O:
Twitter
Feedly
Facebook
Instagram

Illustration for Erik Penser Bank's 2016 Christmas gift by Bedow

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

What do you think of Bedow’s Cookbook for Erik Penser Bank? Share your thoughts in the comment section below or get the conversation started on Twitter.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

If you liked this then you may also like:

Logo Design – Hedeker  Logo - Coma  Logo - Aspira Urval


  • Those icons/illustrations make this!

    • Yeah, they’re individually neat, but elevated by their pairing with type.

  • Absolutely beautiful, and the details and execution are a wonderful extension of the brand that Bedow have obviously taken such care with. As a Christmas present for the bank’s customers, this really is added value.

    I still can’t help wondering though… In the first place, why a cookbook? It seems so random. Is there a connection I’m missing somewhere – is the “resident chef” a resident of the bank? I’ve never come across anything like that before.