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LogoArchive Issue 1

Opinion by Richard Baird Posted 4 July 2018

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.

This first edition is a compact 10 pages printed on Colorplan Ebony 175gsm with eight passes of white and finished with black staples, it is a small first step but with ambitions to grow into a compelling and accessible series.

LogoArchive Zines are available to order from LogoArchive.Shop.
Discover more about logo design at LogoArchive’s Logo Histories.

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

The layout of LogoArchive plays with two expressions in dialogue with one another. The first is the storybook; a response to the often blunt and convivial metaphors employed by mid-century logo designers. The second is archival; an articulation of the practice of recovery and documentation. These serve to not only divide content but bring to light the two components of LogoArchive; an appreciation of individual form language and their collative value.

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

Each cover, in its graphic immediacy, will call out a theme, rather than using titles. This first edition features animals and will be followed up with eyes, globes and arrows. LogoArchive also intends to run special collaborative editions, distinguished, perhaps, by a different coloured paper stock and a guest curator.

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird
LogoArchive as an Instagram project offers a historical counterpoint to BP&O, which focuses exclusively on the latest in graphic identity design. It is also an opportunity to connect more tangibly with readers and explore alternative ways to fund this free-to-access site.

LogoArchive Zines are available to order from LogoArchive.Shop.

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird