BPO


OpenView by Pentagram, United States

Opinion by Richard Baird.

Branding, custom typography and edge painted business cards by Pentagram for Boston-based venture capital firm OpenView.

OpenView is a Boston-based business dedicated to investing in and helping to grow what are described as expansion-stage companies that are working in the software development sector. OpenView has a unique hands-on approach, and worked with Pentagram’s Natasha Jen to express this through positioning, tone of voice and visual identity design. This included custom typography, stationery, business cards, website and interior graphics.

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Primary by DIA, United States

Opinion by Richard Baird.

Brand identity for New York co-working and wellness concept Primary designed by DIA

Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.

DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.

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VonHof Cycles by Franklyn, United States

Opinion by Richard Baird.

Custom wordmark for New Jersey-based VonHof Cycles by Franklyn, United States

VonHof crafts bicycles in small batches by hand for mountain, road and cyclocross categories from its location in Hoboken, New Jersey. Keeping true to the process of crafting bikes, one that produces a range that is uniquely poised, handsome and of exceptional quality, New York graphic design studio Franklyn took a boutique approach to VonHof’s brand identity. This included wordmark and a system of typographic, pattern-based and informational components to be used in print (across bikes and promotional materials), and online.

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