BPO


Embla by A Friend Of Mine, Australia

Opinion by Richard Baird.

Wordmark, custom typeface, menus and business cards by A Friend Of Mine for Melbourne restaurant and wine bar Embla

Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.

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Absolut Botanik by Bold Inc., Australia

Opinion by Richard Baird.

Packaging for Absolut Botanik by graphic design studio Bold Inc.

Absolut Botanik is a new ready to drink, pre-mixed, single-source vodka range from distiller Absolut, flavoured with Scandinavian lingonberries, cloudberries and blueberries, blended with either pear, apple or lime. The range features a distinctive and bespoke single-serve bottle with a silver crown cap, and the Absolut logotype framed by rich illustrative detail that mixes bold watercolour strokes with finer pen and ink work. This packaging treatment, created by international branding and packaging agency Bold Inc., looks to engage the market with a strong character and story, and to convey a sense of craft and playfulness.

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