In response to the financial crash the Terra-Gruppen, a Norwegian financial group owned by and in alliance with 80 local banks, looked to take positive steps to reaffirm its commitment to local customers and the continued contribution it makes to the growth and development of the communities it serves. This came in the form of a rebranding exercise that led to the name Eika and the creation of a new visual identity system, developed by design studio Mission, that extended across print, digital and environmental experiences. While leveraging many of the corporate responsibility, accessibility and locality design cues that now saturate the industry, Mission adds a little craft into the mix with uncoated papers, blind embossed detail, a bright but limited number of spot colours and a bespoke typeface.
Pindrop is a curated on-line resource created by retired banker William Ginn that provides links to external sources of information on bank and financial institution regulation, compliance and governance. Designed by Nudge, Pindrop’s new visual identity, built around a logo-type, grey and white duplex substrates, red foil detail and a responsive website, delivers both an expected corporate professionalism and functionality alongside subtle, proprietary detail.