BPO


Corps Reviver & L’Heure du Cocktail by Spin, UK

Opinion by Richard Baird.

Visual identity for publisher Corps Reviver by Spin, United Kingdom

Corps Reviver is a French publisher and revivalist, redesigning and reprinting classic literary works, the first of which is L’Heure du Cocktail, The Cocktail Hour, written by journalists Marcel Requien and Lucien Farnoux-Reynaud and originally published in 1927. L’Heure du Cocktail, at the time, revolutionised the cocktail book, approaching the subject in a new way. This 2017 bilingual edition, presented in French and English, designed by Spin and illustrated by Spin’s Tony Brook, also offers a new take, pairing expressionist image with a more formal and modernist approach to layout and type. The release of L’Heure du Cocktail coincides with the launch of Corps Reviver’s own identity, also designed by Spin. This similarly explores something of the modernist, in the choice of type and use of form and pattern which appears to be rooted in the military associations of name.

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The Best of BP&O — May 2017

Selected by Richard Baird.

The Best of BP&O — May 2017

May’s highlights included Requena & Capdevila’s campaign work for Sant Jordi Festival 2017, Socio Design’s packaging for luxury accessory brand Chaos, Band’s custom typeface for restaurant Hill Of Grace and Lundgren+Lindqvist’s continued work with O/O Brewing. There were, however,  five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

Throughout May, BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions include Brand Guidelines, Business Cards No.15, and Pastels in Branding.

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Roger Burkhard by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity and die cut promotional card by Lundgren+Lindqvist for Swiss web dev and interactive studio Roger Burkhard.

Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+​Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that covered business card and promotional cards, letterhead, invoice and invoice reminder.

Lundgren+​Lindqvist, with the intention of avoiding industry convention, brings a thorough material and crafted quality to a service that often favours digital communication, yet layers this with more familiar web-based expressions. These draw on and work together themes such as problem solving, responsive design and creative thinking, conveyed through puzzle pieces, a modular system with a baseline grid and flexible header, and adds a moment of play in the choice of a bright spot colour.

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