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Hidraulik by Hey, Spain

Opinion by Richard Baird.

Hidraulik x Hey, a new range of 100% PVC floor and table mats inspired by 20th century modernism

Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.

The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.

This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.

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Hidraulik by Huaman, Spain

Opinion by Richard Baird.

Logo, visual identity and package design by Huaman Studio for mat and rug business Hidraulik

Hidraulik is a Barcelona based business producing rugs for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century, these would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior expression. Hydraulic brings these into the present, by applying a similar aesthetic qualitiy to a thin, flexible and moveable surface.

The range includes a variety of Art Nouveau prints produced in house, and modernist inspired designs developed by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity, business card and package design.

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Los Italianos designed by Huaman

Logo designed by Huaman for Barcelona based traditional Italian food producer and retailer Los Italianos

Los Italianos is a traditional Italian food producer and retailer with three locations across Barcelona but with its roots in the Piemonte region of Italy and a significant history that dates back to 1939. Los Italianos recently commissioned Spanish design studio Huaman to develop a new brand identity that would better position them within the gourmet category, introduce an elegance and modernity whilst retaining a sense of heritage. This was achieved through the simple leveraging of familiar, high quality and traditional design cues of a script, shield and foil, and fusing these with the contemporary distinction of bold geometric shapes informed by the diversity of Italian pastas. These were applied to business cards, packaging and signage.

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