Pontus In The Air by Bold, Sweden

Opinion by Richard Baird.

Logotype by Stockholm-based Bold for Arlanda Airport restaurant Pontus In The Air

Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.

Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.

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Park Restaurant & Distillery by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Branding for Canadian restaurant and distillery Park by Glasfurd & Walker

Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty which includes mountains, prairies, forests and desert badlands, and that attracts walkers, campers and skiers locally and internationally.

The restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout an interior of warm lighting, long dining tables, enamelware, exposed stone walls and beams, antlers and wood panelling, a campfire-inspired menu of spit-roasted, wood-fired and smoked flavours, and a bright and robust brand identity developed by Vancouver based graphic design studio Glasfurd & Walker.

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Hay-Market designed by Foreign Policy

Print, stationery and identity for Hong Kong restaurant Hay-Market designed by Foreign Policy

Hay Market is a restaurant set in the grounds of the Hong Kong Jockey Club with a distinctive interior of wood, leather, copper and exposed brick. The restaurant’s brand identity, designed by Singapore based Foreign Policy is inspired by British eccentricity, vibrant jockey silks and centuries of tradition and reflect the Jockey Club’s pedigree as a British Colonial entity. This is visualised as an eclectic juxtaposition of geometric shapes, bold colour contrast and material textures, vintage British typography and authentic Victorian illustrations. Foreign Policy explain that Hay-Market’s logo is a playful update on classic letterforms and also functions as a blank canvas, allowing for quirky permutations when combined with different illustrations. The project scope included uniforms, menu, interior design, animated logo, signage and wayfinding.

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