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Paulig Kulma by Bond, Finland

Opinion by Richard Baird.

Interior, print and packaging designed by Bond for Helsinki-based coffee shop, roastery and barista institute Paulig Kumla

Paulig Kulma is distinctive space, located in the heart of Helsinki, developed by Paulig, the leading coffee brand in the Nordics. It combines a coffee shop, roastery and barista institute, and intends to appeal to a broad customer group, and accommodate a variety use cases throughout the day.

Paulig Kulma serves multiple functions. From the inviting and flexible space of the coffee shop, to the industry and craft of the roastery, and the creativity and process taught at the barista institute. Although these exist within separate areas, interior design and brand identity, created by Scandinavian design studio Bond, brings these together as a continuous, integrated and rich brand experience, in print across business cards, coffee packaging and labelling, as interior graphics, menu boards and lighting, and in the choice of furnishings, fixtures and fittings.

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Finland 100 by Kokoro & Moi, Finland

Opinion by Richard Baird.

Brand identity, illustration and packaging by Kokoro & Moi for the celebration of Finland's centenary

This year Finland celebrates its centenary and will mark the occasion with a broad programme of events created and supported by a wide range of stakeholders. Based around the theme of “Together”, and with the intention of creating a cohesive and useful system to unite events and initiatives from local councils and independent organisations and businesses, Scandinavian design studio Kokoro & Moi created “Finland’s Faces”, a brand identity made up of an extensive and diverse library of faces, drawn in a variety of styles.

With a desire to be inclusive Kokomo & Moi also developed an online platform and complimentary app with developer Great Apes as a strategic part of brand identity. This invites Finns and friends of Finland to participate and edit selfies into unique cartoons, to share these via the social media or submit these to be part of the ‘Finland’s Faces’ collection. These will be used as part of event communications throughout the year.

Alongside print communications and packaging, Kokoro & Moi also developed advertising and several other projects that make up Finland 100. These included product, spatial and interactive design, working in collaboration with Miltton Creative.

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Lundén Architecture Company by Tsto, Finland

Opinion by Richard Baird.

Logotype and business cards by Finnish studio Tsto for Helsinki-based Lundén Architecture Company

Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design, drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new school and community complex that inspires learning during the day and functions as a meeting place, workshop area and community space during the evening, and an infrastructure proposal that reconsider airport terminal systems for Finland’s air transportation network.

Lundén Architecture Company’s brand identity, developed by Finnish graphic design studio Tsto, is based around a logotype that acknowledges the fragility of structure and the notion that its deterioration begins as soon as it is completed. This is expressed through the breaking apart and reassembly of logotype. This runs across business cards and stationery in a static but transitory state, and in motion online.

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