Helsinki by Werklig
Posted: April 19, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Business Card Design, Colour Language, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, Form Language, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Sans-serif Typography, The Best Business Cards of 2018, The Best Custom Logotypes, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Wordmark Design Comments Off on Helsinki by WerkligOpinion by Richard Baird
In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.
Kape 24h by Bond, Finland
Posted: January 12, 2018 Filed under: Fonts in Use, Graphic Design Reviews, Material & Print Specs | Tags: Art Direction, Book & Magazine Cover Design, Book & Magazine Design, Colour in Use: Gold, Cooking Logos and Packaging, Designed by Bond, Edge Gilding, Finnish Design, From Scandinavia, Gold Foil, Print Finishing, The Best Graphic Design Work of 2018 Comments Off on Kape 24h by Bond, FinlandOpinion by Richard Baird.
Kari Aihinen is a Finnish chef with a growing international reputation. Aside from creating exclusive pop-up Finnish dinning experiences for New Yorkers, working for Ravintola Savoy and developing one-off Nordic-Asian menus with chef Eric Neo in Singapore, he is also the co-founder and headchef of Helsinki restaurant Roster.
Roster is a distinct experience. It features an interior design of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated, Roster is a casual rather than formal dinning experience. The restaurant’s graphic identity, designed by Scandinavian studio Bond, is an articulation of this, and the brisk, humorous and warm personality of Kari Aihinen. This is furthered explored in the design of Kari Aihinen’s new cookbook Kape 24h, also designed by Bond.
Holvi by Werklig, Finland
Posted: December 22, 2017 Filed under: Business, Banking, Law and Finance, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Werklig, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Typography, New Logo, Sans-serif Typography, Technology Logos, Tote Bag Design, Typography 1 Comment »Opinion by Richard Baird.
Holvi is a digital bank account created for entrepreneurs and micro-businesses with the intention of making banking, paperless bookkeeping and invoicing simpler and more efficient. Holvi is positioned as more than just a digital bank account, and comes with a plethora of integrated features. These include the seamless syncing of information between different systems, sending invoices in a few clicks, a way to set up online sales, and save and record receipts.
Scandinavian design studio Werklig helped Holvi to develop its strategy and graphic identity as it continues its expansion further into Europe. Working with key personnel, the studio identified and refined Holvi’s values, defined brand tonality, fine-tuned competitive advantages and clarified market positioning.
Holvi is personal and professional, a cheerful and reliable utility. This is expressed by its new graphic identity. Using simple form language, a soft and modern colour palette and Cartographe Sans, Werklig finds a smart intersection between the mechanical and the playful. This links a variety of printed assets such as business cards, stationery, merchandise and tote bags, and digital experiences that included website and mobile app.
