BPO


Colours May Vary by Build, United Kingdom

Opinion by Richard Baird.

Logotype, custom typeface and tote bags by Build for Leeds based creative lifestyle store, independent bookshop and events space

Colours May Vary is a Leeds based creative lifestyle store, independent bookshop and events space. Its physical and digital stores are filled with a variety of products, from riso prints, books and magazines to ceramic sculptures, cards and banners. There is a variety to these objects, yet a curatorial through line of beauty and usefulness that makes the Colours May Vary name appropriate. Developing this, design studio Build created a visual identity of shape play, typographical modernity and idiosyncrasy, colour and form contrast, and a meeting of striking graphic expression and high quality material finish. This links a variety of assets. These included printed items such as tote bags, postcards, loyalty cards, carrier bags and stickers, as well as digital components like social media icons, promotional images, newsletter template and a website designed and built by Hungry Sandwich Club.

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London School of Hygiene & Tropical Medicine by Spy, UK

Opinion by Richard Baird

Graphic identity, prospectus, business and business cards etc. designed by Spy for London School of Hygiene & Tropical Medicine

The London School of Hygiene & Tropical Medicine (LSHTM) was founded in 1899 and has established itself as a world leader in the fields of research and postgraduate education in public and global health. The university is made up of more than 4,000 students and 1,000 staff across 100 countries, and is one of the highest-rated research institutions in the United Kingdom.

With a need to articulate a broad offering across both education and research, in a more relevant and engaging way, and a desire to become the first choice for research partners and prospective students amongst increasing competition, LSHTM worked with Spy to develop a new graphic identity that would link a wealth of printed assets. These included, reports, brochures and prospectuses, business cards, flyers and posters.

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