BPO


BP&O Collections — Business Cards No.14

Selected by Richard Baird.

The fourteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, embossed surfaces, foils, illustration and one example of thermography. Featured studios include Bunch, Bedow and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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BP&O Collections — Brochures No.6

Selected by Richard Baird.

  The Best of BP&O – Brochures No.6

The sixth collection of brochures, lookbooks, brand guidelines, catalogues and invitations published on BP&O. These mix layout, material choice and print finish, and between them effectively utilise colour, type, proportion, image, texture and paper contrast to communicate, compel and contribute to a distinctive brand identity. This selection features uncoated and coated papers, spot colours, blind deboss, die cuts and open stitching, and includes work by graphic design studios Bravo, Spy and Studio South.

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Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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