BPO


Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

Continue reading this article


Full of Luck Club 福乐 by Bravo, Singapore

Opinion by Richard Baird.

Branding and illustrated and gold foiled business cards by Singapore-based graphic design studio Bravo for modern Cantonese kitchen Full of Luck Club 福乐

Full of Luck Club 福乐 and Bao Bar is a combined Cantonese restaurant and takeaway, located in Holland Village, Singapore, serving authentic Chinese comfort food. The restaurant was created by the team behind Li Bai Cantonese Restaurant at Sheraton Towers Singapore, and has a menu that combines timeless plates such as roast meats, fresh noodles and dim sum with more contemporary items such as Chinese-inspired salads, craft beers and speciality ‘baos’. This meeting of modernity and timelessness plays out across the restaurant’s brand identity, designed by Bravo, in the meeting of dynamic lettering, a pastel colour palette and a gold block foil print finish.

Continue reading this article


The Glamoury by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gold block foiled business cards by Canadian studio Glasfurd & Walker for Vancouver-based  luxury make-up and styling salon The Glamoury.

The Glamoury is a Vancouver-based luxury make-up and styling salon where the classical and timeless meets the modern. The salon takes a personal approach, creating tailored looks that express the personality of its clients. It has a distinctive interior of period shapes, sufaces and detailing, flat colour and illustrative borders, and a brand identity, designed by Glasfurd & Walker, to match. This runs across menus, stationery, business cards and packaging, and features custom typography.

Continue reading this article


Linden Staub by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Logo and business cards with gold foil and embossed detail for UK model agency Linden Staub by Bibliothèque.

Linden Stuab is a UK-based model agency challenging industry conventions with their mantra ‘Empowering Women’, and by acting as a mother agency to all of their models. The name Linden Staub, derived from the maiden names of the two founding partner’s mothers, is an expression of this, and alongside the agency’s strong human-focus, was the basis for their new brand identity, created by graphic design studio Bibliothèque. This links a variety of collateral, from stationery and business cards to model cards, tote bags and a new digital platform that takes a journal-like approach to content.

Continue reading this article