BPO


Rocket by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, pattern, stationery and van livery by London-based studio Here Design for UK catering business Rocket

Rocket began in 2000 as a small family-run catering company, implementing other people’s plans, and has grown to become a multifaceted enterprise with its own ideas, creating culinary worlds in partnership with some of the country’s most prestigious institutions and brands. Rocket worked with London-based Here Design to express this bold new position throughout its brand identity, in logo design, and across its stationery, print communications, van livery and website.

Continue reading this article


Disrepute by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with gold block foil detail by London-based studio Two Times Elliott for Soho members bar Disrepute

Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.

Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.

Continue reading this article


Mere by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand identity and inlaid menu covers designed by Bibliothèque for Monica Galetti's new London restaurant Mere

Mere–pronounced Mary–is a modern two-storey restaurant and bar, located in London’s Fitzrovia, developed by chef Monica Galetti and sommelier David Galetti, working in collaboration with Westbury Street Holdings.

The restaurant has a menu of simple dishes made from seasonal produce using classic techniques, and influenced by the French and South Pacific heritage of David and Monica, respectively. It also features a warm interior of rich material detail and pattern, created by Softroom.

Mere’s brand identity, developed by London-based design studio Bibliothèque, brings these interior details together and draws a sense of refinement, craft and character from the intersection of materials and the use of unusual typographic form across menus, receipt holders, business cards, cloakroom tags and signage.

Continue reading this article