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Raumindex by Moodley, Austria

Opinion by Richard Baird.

Brand identity and business cards by Graz and Wien-based Moodley for Austrian shop design studio Raumindex

Raumindex is an Austrian design, development and project management studio established in 2005 that creates integrated interior and exterior retail environments for national and international clients. Its philosophy is rooted in the shaping and arrangement of form, space and content to create functional and flexible environments to add value and elicit feelings.

With a desire to appear more accessible, and with the intention of conveying a little more about the nature of the studio, one made up of a young team with surprising ideas, the studio worked with graphic design studio Moodley to create a cohesive and expressive new brand identity that lived up to the company’s abilities and portfolio. This extends across business cards, stationery and soon to launch website.

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Grand Ferdinand by Moodley, Austria

Opinion by Richard Baird.

Branding for Vienna's Grand Ferdinand hotel by Austrian graphic design studio Moodley

Grand Ferdinand is hotelier Florian Weitzer’s fifth hotel. It features a distinctive interior of green leather upholstery and Lobmeyr chandeliers, rooms with ornate and functional furnishings, and a restaurant that is said to serve the best French champagne and the grandest Viennese cuisine, all set within a landmark building located on Vienna’s Ringstraße.

Grand Ferdinand has a philosophy that celebrates the past whilst moving forward. This meeting of tradition and modernity, whilst running throughout the hotel’s interior design and underpinning service practice, also informs its brand identity, created by Austrian graphic design studio Moodley. This encompassed stationery, signage and website design, as well as a variety of printed assets that included menus, posters and postcards.

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Bregenzer Festspiele by Moodley, Austria

Opinion by Richard Baird.

Branding for Bregenz Festival by graphic design studio Moodley

Bregenzer Festspiele is a performing arts festival and opera venue with a 7,000 seat open-air amphitheatre. The festival is held each year in July and August and features a unique set built on top of a floating stage on Lake Constance in the Austrian city of Bregenz. Notable set designs include a giant book and skeleton for Giuseppe Verdi’s Aida, the twisted metal of West Side Story, and the giant eye of Giacomo Puccini’s Tosca, which was also used as a location for the James Bond film Quantum of Solace.

To capture the unique qualities of Bregenzer Festspiele, the diversity of its performances, and position opera as more accessible, the festival worked with Graz and Vienna based graphic design studio Moodley to develop a new brand identity. This went on to include logo, logotype and collage design, and extended across programmes, playbills, sales packages and outdoor campaigns.

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Raiffeisen Rechenzentrum by Moodley

Logotype and business card by Moodley for Raiffeisen Rechenzentrum

The Raiffeisen Rechenzentrum is a customised IT infrastructure service provider and subsidiary of Raiffeisen Landesbank with a modern, ‘high availability’ and maximum security data centre located in Austria. Design agency Moodley recently developed RRZ’s brand identity—which included a logo, business cards, brochure and website—based around a single sans-serif, a contrast of humanistic and technological imagery and a white, black and bright yellow colour palette.

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