Garden 13, Graanmarkt 13 by Base
Posted: March 21, 2018 Filed under: Food and Drink, Graphic Design Reviews, Home and Garden | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, The Very Best Packaging of 2018, Typography Comments Off on Garden 13, Graanmarkt 13 by BaseOpinion by Seth Rowden
Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.
Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.
In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.
A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.
Piccolo by Here Design
Posted: March 16, 2018 Filed under: Fonts in Use, Home and Garden, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Here Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, The Very Best Packaging of 2018, Typography Comments Off on Piccolo by Here DesignOpinion by Richard Baird.
Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range.
Piccolo worked with UK-based studio Here Design to develop a new graphic identity that would establish a distinct and cohesive visual language across their packaging. With a miniature storybook-like quality and an illustrative approach that plays with both the bold and the granular, these tell the story of Piccolo, bring to light the rewarding experience of growing, and intend to engage with the many urban gardeners of the world.
Riso D’uomo by Here Design, United Kingdom
Posted: March 5, 2018 Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Food Logos and Packaging Design, Food Packaging, Graphic Design, Graphic Design Blog, Here Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Raw Food Packaging, The Very Best Packaging of 2018, Typography Comments Off on Riso D’uomo by Here Design, United KingdomOpinion by Richard Baird
Riso D’uomo is a Milanese Carnaroli rice brand, cultivated from the same stock over hundreds of years, and grown within sight of the historic Duomo di Milano. Carnaroli is often referred to as ‘the king of rice’, and is known for its high-quality nutritional properties, cooking consistency and a ‘bite’ that makes it ideal for risotto.
Taking inspiration from Riso D’uomo’s provenance, specifically the ornate marble floor tiles of Duomo di Milano, Here Design developed a graphic identity for the brand that draws a striking aesthetic response from a combination of type, colour and illustration. This serves to differentiate, whilst also touching upon origin and the historical continuity of the stock.
