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PopTech by Collins

Opinion by Richard Baird & Seth Rowden

Graphic identity and posters designed by Collins for annual conference PopTech

PopTech is an annual three-day conference that takes place in October in the American town of Camden, Maine. It is an occasion where people from across many different fields meet with the intention of discovering and exploring a shared potential that reaches far beyond individual aspirations and goes on to inspire positive collective action.

Attendees include scientists, technologists, humanitarians, designers, artists, innovators, academics, corporate and governmental leaders as well as those that defy conventional categorisation. The conference is made up of presentations, interactive sessions, dinners, chats and debates, movie screenings and music-making. Featured speakers have included tech pioneer Tim O’Riley, cultural philanthropist Stephanie Coontz and behavioural economist Dan Ariely.

New York based Collins worked with PopTech to design and creative direct the 2017 conference, to build this around the theme and potential to “Instigate”. This manifests itself visually in the intersection of form and colour, in the bisecting of type and the implications of convergence. This links a variety of assets that included posters, supergraphics, lanyards, motion graphics, video, bags and event brochures and programmes.

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