Opinion by Richard Baird
Exhibition Road Quarter is a new gallery built under and an extension of The Victoria and Albert Museum, London, the world’s largest museum of decorative arts and design. Although the V&A is known for its commitment to innovation its spaces within an early twentieth century Grade 1 listed building set limitations, with temporary retro-fitted interiors proving to be cramped and inflexible. Without the possibility of outward expansion, the V&A explored the subterranean, embracing innovation in architecture and engineering to create new modern spaces with greater scale and opportunity beneath. To celebrate the distinctive structure created by AL_A, and to tease and then announce the grand opening design studio dn&co. worked with the V&A to develop a campaign of posters and banners. These were unified by the line “A New Way In” and were based around the concept of concealing and then revealing through layers.
Opinion by Richard Baird
The London School of Hygiene & Tropical Medicine (LSHTM) was founded in 1899 and has established itself as a world leader in the fields of research and postgraduate education in public and global health. The university is made up of more than 4,000 students and 1,000 staff across 100 countries, and is one of the highest-rated research institutions in the United Kingdom.
With a need to articulate a broad offering across both education and research, in a more relevant and engaging way, and a desire to become the first choice for research partners and prospective students amongst increasing competition, LSHTM worked with Spy to develop a new graphic identity that would link a wealth of printed assets. These included, reports, brochures and prospectuses, business cards, flyers and posters.
Opinion by Richard Baird.
Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel of Sant Jordi at Government Palace where a rose fair used to take place. In celebration, couples, friends and family exchange gifts of books and roses, bought at flower and book stalls set up along the streets of the city.
The historical legacy and legend of Sant Jordi, as well as the traditions that sprung up around these, are brought to life by Spanish design studio Requena, with the help of Olga Capdevila, in a series of illustrations. These capture the roses and books, history and celebratory air of the event, and are used as a strong focal point throughout the festival’s visual identity. This links large format posters and banners, flyers, flags and bookmarks.