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2016 Brand Nieuwe Conference, Amsterdam

Opinion by Richard Baird.

Branding for 2016's Brand Nieuwe Conference, Amsterdam

Brand New, a division of UnderConsideration, is one of the first and foremost design blogs to offer opinion on corporate and brand identity work. It has amassed a huge following, often quoted by international press, and provokes frequent and heated debated. Complimenting the site is an annual conference that draws speakers and designers from across the globe

Rather than just the one conference, this year will see a European two-day event take place, prior to Brand New Nashville, between the 20th and 21st of June in the city of Amsterdam, and fittingly renamed Brand Nieuwe Conference. Total Design legend Ben Bos, as well as representatives of studios that have featured on BP&O will be speaking at the event. These include Brian Collins of Collins, Marko Salonen of Bond and Pablo Juncadella of Mucho. There are plenty more so check out the full listings here.

Buy Brand Nieuwe Conference tickets here and use promo code BNCBPO for 15% off.

BP&O is delighted to partner with the Brand Nieuwe Conference as a media sponsor and to be able to offer a 15% discount on tickets. This can be redeemed using the promo code BNCBPO at the second step of purchase, rather than at checkout. I will be there and hope some of BP&O’s readers will also be able make it.

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Latin American Design Festival ’16 by IS Creative Studio, Peru

Opinion by Richard Baird.

Branding for Latin American Design Festival 2016 by IS Creative Studio

The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival, as with previous events, took place in the Peruvian city of Lima, with guest speaks that included Stefan Sagmeister, Yuko Shimizu and Stockholm Design Lab.

IS Creative Studio, who worked on LADFest’s 2015 visual identity, continue to collaborate with the festival, delivering a system that, in contrast to last year’s grids and neon inks, favours moments of irregularity, fewer colours, the flourish of a metallic gold and the urban and utilitarian qualities of spray paint and stencil cut type. This extends across a variety of print communication that included posters, lanyards, programmes, flyers, presentation graphics and signage.

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Assembly by Blast, United Kingdom

Opinion by Richard Baird.

Branding for Hammersmith property development Assembly by Blast, United Kingdom

Assembly is a new 250,000 sq ft. development project managed by Axa Real Estate, located in London’s Hammersmith, and comprised of 4 office buildings, 3 public squares, bars, restaurants and estate wide amenities. As a business hub the development is strategically positioned between Central London and Heathrow, with easy access to the Underground, road and river networks.

Working with Axa Real Estate, Bell Hammer, CBRE and Knight Frank, graphic design studio Blast, alongside naming, developed a cohesive visual identity system for the entire estate, its offices, retail spaces and public facilities with the intention of creating a sense of place. This was achieved through a stencil cut typographical direction that extends across brochures for the site but also individual buildings, as well as marketing campaign, film and responsive website.

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