,Opinion by Richard Baird.
H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.
Opinion by Richard Baird.
Croxley Park is a business park located two miles from the town of Watford, United Kingdom, with good local public transport links and twelve minutes from the M25, an arterial route that encircles Greater London. Although strategically placed to make the most of these networks, Croxely Park also has a unique 25 acre parkland setting. Currently, this is home to both multi-national companies and small start-ups, which make up the park’s 2,600 inhabitants.
With the aspiration of becoming one of the top UK business parks, and the intention of competing on a national and international scale, Croxley park worked with London-based graphic design studio Blast to conduct a strategic review, help clarify its positioning and create a new brand identity.
Based around the concept “&More”, Blast developed a solution that brings to life the environment and culture that surrounds the park, its amenities and high-quality service. This is brought together and expressed through cheerful colour and illustration, custom type treatment, photography and moving image, copyrighting, symbol and the materiality of brochure.
Opinion by Richard Baird.
Heritage: A User’s Manual was an exhibition at Southbank Centre’s Archive Studio—a temporary space located within the foyer of the Royal Festival Hall—that took place between the 24th November – 13th December 2016. The exhibition was curated by MA Culture, Criticism and Curation students from London art school Central Saint Martins and “was founded on the belief that the heritage of a building is characterised by the ever-changing contributions of its community.”
The London office of international graphic design studio Bond worked to develop a visual identity for the exhibition that would create a unifying visual story for the different eras it covered. Drawing on the archival material and architectural components that were the basis of the exhibition, Bond created an typographical visual identity, based around MuirMcNeil’s Cut, that is utilitarian, structural and of two different historical periods in its stencil cut qualities and lettershapes. This, alongside bright colour, warm greys and material quality, links programme, information packs and single sheets.