BPO


REF by Kurppa Hosk, Sweden

Opinion by Richard Baird

Visual identity designed by Scandinavian studio Kurppa Hosk for Swedish hair care brand REF

REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.

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Anna Bjerger Book by Bedow, Sweden

Opinion by Richard Baird.

Swedish artist Anna Bjerger's book of works 2013—2017 designed by Scandinavian design studio Bedow

Anna Bjerger is a Swedish artist, born 1973 in Skallsjö, now living and working in Älmhult. Through a process of reconfiguring found imagery, bought from secondhand stores and garage sales, by transforming their context and reordering hierarchy with paint and a focus on dimension, Anna intends to intensify experience and create new narratives.

Scandinavian design studio Bedow were commissioned to design Anna Bjerger’s book of works 2013—2017. This was published by Galleri Magnus Karlsson, David Risley Gallery and Kristianstads konsthall in conjunction with her solo exhibition Familiar Shadows.

The book is a limited edition hardback of 104 pages and 155×225 mm in size. It includes texts by Karl Ove Knausgård and Karin Faxén Sporrong. Only 600 copies were available with 50 of these signed and presented in a numbered box marked by the artist’s fingerprints.

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Blå Bär by BVD, Sweden

Opinion by Richard Baird.

Brand identity and bags by Swedish studio BVD for Blå Bär, an Osaka-based retailer of Scandinavian goods

Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.

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