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Culprit by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity, drink and food menus by Studio South for Auckland bar and restaurant Culprit

Culprit is a bar and restaurant located on Auckland’s Wyndham Street. It has a menu made from ingredients supplied by local New Zealand producers, growers and farmers, and is inspired founder’s Kyle Street & Jordan MacDonald’s travels across the United States and Europe.

Culprit has a modern interior design in a converted loft space created by Kirsty Mitchell. This is characterised by large exposed beams and brick walls, solid wood tables and strip lights suspended from the ceiling and mounted, at irregular angles, on walls.

Culprit’s brand identity, created by Studio South, is described as being dark and moody. This intended to visually articulate something of the restaurant’s menu and service, which sees diners presented with trays and trolleys, and as a way to compliment Kirsty Mitchell’s interior design. This links menus, tap heads, posters, signage and website.

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Verso Architecture+Interiors by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.

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Meg’s Tailoring by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity and postcards by Auckland-based Studio South for New Zealand tailoring service Meg's

Meg’s is a tailoring service, established by Megan Kenny, that began as a single store on Garfield Street in 1995. Meg’s now has two locations in Auckland, New Zealand, provides a broad range of services; from hems to full garment design, and works on large projects with high-end designers and labels such as Hugo Boss, Prada and Gucci, and on smaller jobs from High Street drop-ins.

Megan Kenny has worked in Sydney and London, has decades of experience in dressmaking, fashion and interior design, and has built a team of tailors, seamstresses, designers and machinists, many of whom she has trained herself. Megan and her team are passionate and respectful, and pride themselves on their attention to detail and customer care.

With the intention of better communicating the team’s ongoing ambition to deliver quality work and exceptional service Megan worked with Auckland-based Studio South to evolve Meg’s brand identity and re-introduce it to the market in a fresh and contemporary way. This was achieved through universal motif and colour palette, the materiality of uncoated papers and glossy finishes, and a modern restraint. Alongside digital presence and art direction, Studio South also provided Meg’s Tailoring with a variety of printed assets, these included branded t-shirts and carrier bags, signage, decals and business cards.

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