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Chez Olivier by Swear Words, Australia

Opinion by Richard Baird.

Logo, menus and business cards designed by Swear Words for Melbourne-based French bistro Chez Olivier.

Chez Olivier is an authentic French bistro located in the centre of Greville St village, Melbourne, that intends to share its passion for French food, wine and culture with the community. It features an intimate European-style interior design of stained woods, classic furniture, photography and period advertising. It also has a unique bar of padlocks, inspired by Pont des Arts, engraved with messages of love from couples who visit the bistro, and a distinctive brand identity by Swear Words Through colour, type and image this works together a bunch of European references, expresses something of a playful and personable character and draws on the bistro’s padlock feature and its romantic associations. The projected included logo, menus, vouchers and business cards.

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IDES by Swear Words, Australia

Opinion by Richard Baird.

Business card with blind emboss and white block foil detail by graphic design studio Swear Words for Melbourne restaurant Ides

IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.

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Bindle designed by Swear Words

Logo and copper block foil stationery design by Swear Words for Bindle

Established by Catherine Blackford in 2012, Bindle is an Australian mail-order, gift-box service that bundles handmade artisanal food, drink, home and kitchenware products for occasions and individuals under labels such as ‘A Bit On The Side’, ‘Breakfast In Bed’ and ‘For The Hostess’.

Drawing on the name bindle, a folded canvas sheet carried as a small sack over the shoulder with a stick, the service’s identity, developed by Swear Words, utilises a printed textile pattern across the tactile, earthy textures of an uncoated, unbleached material choice and a string tied detail across the boxes alongside the high quality of a copper foil treatment to, like their work for Crabapple Kitchen, provide a contemporary finish to traditional, communicative craft cues but infused with the underlying theme of travel that conveys the delivered nature of the service.

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