REF by Kurppa Hosk, Sweden
Posted: June 19, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Grey, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts In Use: Atlas, From Europe, From Scandinavian, Graphic Design, Graphic Design Blog, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Stationery Design, Swedish Design, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.
¡LoLa! by Neumeister, Sweden
Posted: May 31, 2017 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, From Europe, From Scandinavian, Graphic Design, Graphic Design Blog, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Swedish Design, The Very Best of BP&O, Typography Leave a comment »Opinion by Richard Baird.
¡LoLa! is a craft beer collaboration between Brutal Brewing and Supper, a restaurant that serves inventive South American food with a Swedish twist, and has locations in Stockholm, Gothenburg, Visby and Åre. The beer draws its inspiration from the fusion nature of the restaurant, and is named in honour of Lola, a woman who cooks food on a beach in Brazil and is an important figure to the founders of Supper. The beer will be available at Supper restaurants, and through Scandinavian liquor chain Systembolaget.
Scandinavian design studio Neumeister were challenged with creating a label and packaging design that would make a short and lyrical name relevant to a wider audience, and to be able to transform it into a brand that is relevant to those who might buy it in other locations, outside of restaurant. Taking their cues from the Swedish and Latin American fusion of Supper, this is achieved through a duality, expressed through type and colour.
O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden
Posted: May 26, 2017 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Brand Identity Blog, Brand Identity Reviews, Branding Blog, Branding Reviews, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Lundgren+Lindqvist, Designed in Gothenburg, Fonts in Use: Druk, From Europe, From Scandinavian, Graphic Design, Graphic Design Blog, Microbrewery, Minimal Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Swedish Design, The Very Best of BP&O, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards 3 Comments »Opinion by Richard Baird.
O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality.
O/O worked with Scandinavian graphic design studio Lundgren+Lindqvist, who have created labels for a variety of other O/O beers, to develop labelling for a new series of limited editions that will be sold once a year. The first of these will be Long Boil Barley Wine. Despite the name, Long Boil Barley Wine is a beer and, unlike O/O Brewing’s other products, will be aged, allowing it to develop a new complexity in a similar way to wine.
Rather than collaborating with artists and designers, an approach that characterised much of the labelling of O/O’s previous ranges, and with a desire to express something of the higher price point and ageing of the beer by making a connection with Champagne and wine, Lundgren+Lindqvist developed a typographical system of condensed characters for impact, provides room for date, sets these within a grid, and compliments this with playful but communicative art direction of product photography.
