The Brand Union have recently redesigned the packaging for Swedish premium vodka brand Absolut’s complete flavour range bringing them in line with the more expressive directions of their recent special editions. Based around a diverse set of handcrafted illustrations which replace the lengthy script of the originals – a detail that drew together the brand’s heritage and ingredient quality – the “vibrant new designs bypass design conventions to artistically express the core essence of the flavours in the Absolut Vodka range”, whilst retaining their distinctive and proprietary structure.
Of all BVD’s recent projects, which includes their packaging for 7-Eleven – a blog favourite this and last week -, it is their work for Swedish copywriter Mattias Jersild that really stood out for me. It is an incredibly simple but wonderfully laid out, spaced and restrained solution that introduces variety through an interesting mix of lowercase, sentence case and uppercase typography set out as paragraphs and footnotes using the Swedish typeface Indigo. A choice that, by drawing on classic 15th and 16th century literary references, digitally adapting these to fit contemporary printing techniques and giving ‘optimal legibility to ordinary type sizes’ – works well to convey a sense of timelessness, professionalism and academia. There is an honesty and straightforwardness in the uncoated nature of the paper, the single black ink print treatment and the way the logo-type sits unassumingly within the body of the content – marked only by a change to and motion of an italic – which feels complimentary rather than appearing overtly individual. The absence of iconic or superfluous detail clearly places language at the very heart of the identity with a modernistic design sophistication and although I cannot read Swedish I have no doubt that there is a personal relevance to every word.
As part of a wider, multi-product rebrand and packaging exercise, Stockholm-based design agency Silver developed the name, visual identity and pack solution for Delikatess Chips, a new four flavour, own brand range of crisps from Swedish retailer ICA, one of Northern Europe’s leading retail companies.
Based around the organic and geometric juxtaposition of a weathered brickwall and poster concept, featuring tall heavy type, a limited colour palette and simple line detail, the design manages to communicate a sense of hearty flavour and decent crunch with a slightly rustic, traditional and down-to-earth undertone. A contemporary and high quality matt varnish follows the current gourmet snack trend alongside a more conventional series of tints which reinforce flavour from a distance. The typesetting is not perfect but the tall character choice is stacked well and deliver a vertical contrast to the horizontal movement of the bricks.
Nostalgi is a hat and shoe rack, now considered a Swedish furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.
Spritmuseum (formerly Vin & Sprithistoriska Museet) is a Stockholm based art gallery, museum, tasting room, meeting-place, bar, restaurant and open-air café with a unique spirit theme. Its new identity, developed by multidisciplinary design agency Stockholm Design Lab, is based around a bold word-mark constructed from a typeface now synonymous with the Absolut brand (and Swedish design) and pairs it with a simple but iconic four stroke glass illustration that neatly draws its reference from the external structure of the museum. This simplicity is reflected through a set of collateral that juxtaposes heavy headlines, underlines and small body copy that has a subtle art-house/editorial quality that looks clean and modernistic. This formality is given a light-hearted twist with a animation that alters the focus of the logo-type capturing the intoxicating theme of the venue.
Andreas Martin-Löf is an expanding Stockholm based architectural, product and furniture design firm established in 2008. This year, A.M.L commissioned international design agency Winkreative to develop an identity that would reflect ‘both dynamism and vigour, with the gravitas of a reputable, established firm’.
Whyte Lilja is a Swedish architectural firm that specialises in the design and build of exclusive private villas. Their identity, recently updated by Stockholm based interdisciplinary brand and design consultancy Kurppa Hosk, blends classic letter-forms with the concept of reification to create a modern and elegant logo-type.