BPO


Helio by Bedow, Sweden

Opinion by Richard Baird

Visual identity and print by Bedow for Stockholm-based co-working space Helio

Helio is a flexible co-working space and meeting venue with 8 different locations in and around the Swedish capital of Stockholm. It is made up of spaces with large desks for groups, small quiet areas for individuals, private meeting rooms and places to mix. These share an interior design language of modern utility and high quality handcrafted surfaces, upholstery and finishes. Helio membership is diverse, with people from many different industries and backgrounds.

Based around the concept of the creative spark, “ignited when people from different fields work together”, Scandinavian design studio Bedow developed an energetic and playful visual identity that finds a commonality of form with interior, but introduces, in a considered and moderated way, a cheerful personality through bright colour, illustration and pattern. This links menus, posters, notebooks, stationery and business cards.

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Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Scandinavian design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

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Ekta Sketchbooks Vol. I–III by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Ekta Sketchbooks Vol. I–III by Lundgren+Lindqvist, Sweden

Ekta Sketchbooks is a three volume book collection dedicated to the work of Ekta, the moniker of Swedish animator, sculptor, designer and illustrator Daniel Götesson (b. 1978). Limited to 300 copies and available from ll’Editions these present—through pages thickened by collages, drawings and layers of paint and tape—moments of creative relief, and represent the context for the endless experimentation that characterises Ekta’s process and output. What is particularly distinctive about Extra Sketchbooks is that many of the pages have the quality of original works. These reference the past, and offer glimpses into Ekta’s future output, and have been bound into three volumes with embossed and gold stamped covers, and united in a personalised fabric covered box, designed by Scandinavian studio Lundgren+Lindqvist.

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