Packaging: Kozel Limited Edition
Posted: November 9, 2012 Filed under: Food & Drink, Packaging | Tags: Art, Beer, can, Czech, design, etched, graphic design, illustrative, Limited Edition, packaging, paper, tissue, traditional, Velkopopovicky Kozel, wood, Yurko Gutsulyak 1 Comment »
Czech brewer Velkopopovický Kozel have recently launched a limited edition packaging solution for their tinned light beer. Created by Ukraine-based studio Yurko Gutsulyak, the design unites regional and national illustrative detail across a wood print and light tissue wrap neatly conveying tradition, craft, heritage and provenance in a unique and distinctive way.
Branding and Packaging: Naturepaint
Posted: October 8, 2012 Filed under: Packaging, Retail | Tags: Art, branding, can, decor, design, geometric, graphic design, identity, interior, logo, logo-mark, nature, naturepaint, news, opinion, packaging, paint, powder, powder paint, review, typography Leave a comment »
Naturepaint is a British brand of ‘earth-friendly’ powdered wall paint formulated from biodegradable, non-toxic, sustainable and locally sourced ingredients. London based studio B&B recently created a new visual identity and packaging solution for the brand which replaces the saturated visual cues of the original with a distinctive duality and contrast of contemporary form and classic type that better reflects the high quality and hardwearing qualities of the paint.
Packaging: Sir Taste-A-Lot
Posted: May 8, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, Beer, branding, brewery, can, copper, craft, design, Drink, graphic, label, Lager, neumeister, news, packaging news, Sir Taste A Lot, Swedish 1 Comment »
Sir Taste-A-Lot is a new low alcohol beer from Brutal Brewing, a small craft brewery operated part time by the employees of Spendrups, a leading Swedish brewer, and is responsible for beers such as Cheap Thrills, Pistonhead Cruisin Lager and Hale To Nothing. Based around the themes of science and craft, Stockholm based design agency Neumeister developed a packaging solution that confidently blends an etched illustrative style with a non-format, mixed typographic approach and copper treatment.
Packaging: DB Draught
Posted: April 13, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Beer, bottle, Box, can, clydesdale, DB Draught, design, Designworks, graphic, horse, illustration, insight, label, lagar, New Zealand, news, orange, packaging, packaging news, review Leave a comment »
DB Draught is an award winning New Zealand draught ale produced by Singaporean and Dutch owned DB Breweries, an Auckland based company that also brews for popular beer brands such as Heineken, Amstel and Tiger. This year DB Draught underwent a rebranding exercise, conducted by international studio Designworks, to develop the brand’s 80 year heritage and remain relevant to today’s customer.
Review on The Dieline: Pepsi Next
Posted: March 15, 2012 Filed under: Food & Drink, Packaging | Tags: Art, blue, branding, can, design, Drink, graphic, identity, logo-type, news, next, packaging, packaging news, pepsi, pepsi next, red, review, richard baird, soda, The Dieline, typography Leave a comment »
Click here to read my review of Pepsi’s packaging design for its new 60 calorie product ‘Next’ on The Dieline.
Packaging News In Brief: Boddingtons
Posted: October 27, 2011 Filed under: Food & Drink, Packaging | Tags: alcohol, ale, Art, Beer, boddingtons, can, design, jkr, news, packaging Leave a comment »
Boddingtons is a bitter ale originally brewed in Manchester now owned and distributed by Belgium based Inbev. This week sees the launch of a new can and pack design created by international design agency JKR.
After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. “The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt modern and relevant.” Georgina Leigh-Pemberton, Account Director, jkr.
- Taken from the JKR website
I think this is quite an interesting direction that manages to lighten the layout and give it a more iconic and distinctive character in much the same way Coke recently redesigned its Diet brand with bold and over-sized type. The Bees have been released from the logo lock-up and create a neat and dynamic visual device across the body of the can.
