BPO


Penley Estate by Parallax Design, Australia

Opinion by Richard Baird.

New brand identity and packaging by Parallax Design for family run and award winning winery Penley Estate, Australia

Penley Estate is a family run winery established in 1989 by Kym Tolley and located in the wine growing area of Coonawarra, Australia. It produces wines that are described as having discernible regional character and are made from fruit grown in Terra Rossa soil; a red clay type created by the weathering of limestone. Penley Estate, since its inception, has produced a number of award-winning wines, and is recognised as the region’s leading producer of premium wines.

The winery worked with Parallax Design; a studio that, prior to this project, had spent time looking at the problems faced by wine producers of the Cabernet regions, to develop a new visual identity that would, not only express a change at Penley Estate, but also give Coonawarra Cabernet a more contemporary quality. This runs across new wine labels, website and livery.

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The Best of BP&O — Packaging of 2016

Selected by Richard Baird.

The Very Best Creative Packaging Design of 2016

2016’s package design highlights included Bond’s work for Allsorts Black & White Edition, Bielke & Yang’s packaging for Solrug and Stockholm Design Lab’s boxes for Víspera Coffee. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. This feature brings together the most interesting, unexpected or unusual packaging systems published on the site during 2016 for another opportunity to be seen and shared. These balance a strong and appropriate concept with a compelling aesthetic that, between them play with image, colour, texture, layout, form, type and print finish. What were your favourites of 2016?

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Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

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Allsorts Black & White Edition by Bond, Finland

Opinion by Richard Baird.

Packaging for liquorice brand Allsorts Black & White by Bond

Bond continue to work with Scandinavian confectionery brand Cloetta, owner of liquorish brand Allsorts, on the packaging for their Allsorts Black & White edition. The packaging for Allsorts’ originals range looked to bring the distinctive shapes and colours of the liquorice to the forefront using geometric forms and bright colour, enhanced by the black background of a simple card box. It was an approach rightly described by Bond as being bold and playful.

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