Opinion by Richard Baird Posted 15 June 2011
The Star Of Kings is a pub and live music venue located near Kings Cross, London and the sister pub of The Star of Bethnal Green. As part of their recent renovation they approached creative design agency Bunch to develop their new identity, stationary and promotional materials.
I love the originality of this identity and although the name leads to an obvious concept the star logo-mark has been cleverly crafted to fit in nicely with the existing four suits. The king illustrations are really well executed referencing both the detail and classic style of playing cards while creating a modern and single colour interpretation. The stationary retains this sensibility through the application of the illustrations and the rounded corners while the oversized A6 nature of the compliment slip adds a fun and quirky appeal. Unfortunately only the new logo-mark makes it onto their website which could have done with a refresh.
Overall this is an interesting blend of the classic card theme and a logo-mark that has a modern editorial visual style that reminds of magazines such as Vice, an aesthetic that should appeal to a modern and fashionable crowd.