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Delfex designed by Jan Zabransky

Logotype designed by Jan Zabransky for currency trading and consulting business Delfex

Delfex is a Czech based trading and consulting company that specialises in foreign currencies and works within the public, private and non-profit sectors. They approached brand designer Jan Zabransky to develop a complete and consistent identity that included logo design, stationery, web design, programming, copy-writing and brand guidelines.

“[The logo] was carved out of brushed aluminum plate to gain a metallic look which is symbolic interpretation of currency, money and prosperity. The metallic effect literally connects whole identity. All stationery is printed by PANTONE 811 C metallic silver color. For selected materials such as business cards, compliment cards, envelopes and documents folder a special silver metallic paper was used.”

– Jan Zabransky

The logotype, set in Georgia, has a classic and elegant banking sensibility with subtle revisions to the typeface that greatly improves on the original giving the brand a more bespoke and finely crafted aspect. The D character is a lovely twist to the classic serif type execution and immediately speaks of currency, it sensibly avoids referencing any one currency carrying a more global and distinctive tone. It essentially becomes a currency of its own. The edge of the printed collaterals are cleverly utilised to form the left side of the ‘D’ and establishes a consistent logo application throughout making each a valued part of the overall identity system. The silver colour palette is consistently applied throughout in a variety of textures neatly bringing everything together while adding depth and quality to the overall brand experience.

This a strong identity with currency simply and timelessly represented through the combination of colour, texture and a solid logotype treatment.

Logo as signage designed by Jan Zabransky for currency trading and consulting business Delfex

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Logo and silver metallic business card designed by Jan Zabransky for currency trading and consulting business Delfex

Logo and silver metallic business card designed by Jan Zabransky for currency trading and consulting business Delfex

Vehicle livery designed by Jan Zabransky for currency trading and consulting business Delfex

Logo and website designed by Jan Zabransky for currency trading and consulting business Delfex

Logotype construction by Jan Zabransky for currency trading and consulting business Delfex

Logotype construction by Jan Zabransky for currency trading and consulting business Delfex

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