BPO


ALA Architects designed by Kokoro & Moi

ALA Architecture branding designed by Kokoro & Moi

ALA is an architectural firm based in Helsinki, Finland that aims to conceive and create structures with surprising engineering solutions utilised for residential housing, high-rise properties, centres of culture and underground stations. ALA commissioned international and design consultancy Kokoro & Moi to create their new identity and resolve the company’s solid cross disciplinary experience and creative approach.

“We challenge ourselves to provide options, develop prototypes and look for innovations. We believe in creating beauty with a design approach which combines the intuitive with the analytic and the practical with the extravagant.” 

– ALA Architects

ALA’s new identity has been designed with a very structural aesthetic that draws on the fundamental relationship between the triangle and load baring structures. This idea is distilled further by the removal of the cross bars on the A’s (a nod to reductionism and modernistic architectural principles) and sloped L that together appropriately represent the solid foundation from which the ALA team build from. The patterns featured throughout the stationary and website juxtapose the geometric diagonal lines established by the logo-type and organic clipping paths that characterise the practical and the more extravagant aspects of their work. The colour palette mixes both the classic black and standard architectural blue contrasted against white space, a good representation of both internal and external structural disciplines, while the use of primary colours adheres to the purist principles of modernism.

Logotype designed by Kokoro & Moi for Helsinki based architecture firm ALA

Follow BP&O:
RSS
Facebook
Twitter

Logo and stationery design with geometric pattern detail created by Kokoro & Moi for Helsinki based architecture firm ALA

Logo and design for print by Kokoro & Moi for Helsinki based architecture firm ALA

Geometric pattern work by Kokoro & Moi for Helsinki based architecture firm ALA

If you liked this then you may also like:

Logo - Krohn  Logo - Reflect Lights  Logo - Architecture PLB


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.