BPO


Elmika designed by Hattomonkey

Packaging design by Hattomonkey for Elmika's range of Bran and Crisp wheat products

Bran and Crisp are sub-brands of Elmika, a range of wheat products owned and distributed regionally and internationally by Moscow based Эль-Про (El-Pro). Elmika’s new packaging, designed by Hattomonkey, blends a traditional handcrafted bakery aesthetic with a very modern, bright and minimal execution.

This project really struck me as a clever take on a vintage aesthetic that manages to unify the ideas of locality, tradition and quality with a confident and minimal style that appears as both familiar and contemporary. Each of the two logo-types have been very well rendered and feature a raised R that suitably draws on the visual dynamics of vintage packaging while also clearly expressing the key proposition through a simple wheat motif.

These typographic focal points are complimented by an equally weighted striped frontage that mirrors shop awnings of the past but with a bright and colourful twist. The Elmika branding sits on a contrasting, black rosette device that communicates the aspect of quality and is utilised as a neat sticker detail on the reverse of the Bran pack.

The supporting typography, set in Mr Moustache, articulate the subtle flavours varieties with a hand drawn and fine quality that compliment and contrast against the bold and wholesome lines of the brand.

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Packaging design by Hattomonkey for Elmika's range of Bran and Crisp wheat products   Packaging design by Hattomonkey for Elmika's range of Bran and Crisp wheat products Packaging design by Hattomonkey for Elmika's range of Bran and Crisp wheat products

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Packaging - Under Your Skin  Packaging - Higher Living  Packaging - Stoats