Olmeca designed by Coley Porter Bell

Packaging design by Coley Porter Bell for Olmeca's Ferry Corsten special edition

As part of a new ‘Be A DJ’ campaign, Pernod Ricard teamed up with international Dutch DJ and producer Ferry Corsten to release a limited edition bottle for their tequila brand Olmeca. The packaging, designed in collaboration with agency Coley Porter Bell, switches the classic and clear bottle with an all black finish and Ferry’s iconic ‘F’ logo-mark.

“Corsten wanted a cool, contemporary bottle design to communicate his cutting edge electronic dance music. CPB presented different responses to the brief which were then modified with Corsten’s direction.”

“The final design consists of a matt-black bottle with a holographic label that glimmers hypnotically under club lights. It is intended to overcome the merchandising challenge of making a black bottle stand out in a dark night club bar.”

“The label design features both the Olmeca and the Ferry Corsten logos. The radiating lines in the design suggest that the fact clubbers are like a modern day tribe, worshipping the DJ in the same way an ancient tribe worshiped the sun three thousand years ago.”

– Coley Porter Bell

The matt finish to this bottle is a marked improvement on a fairly conventional tequila proposition and takes the brand in an interesting direction albeit for a limited period. Its mysterious black rock aesthetic neatly resolves the themes of both Aztec and DJ worship while looking striking and unusual. The Ferry Corsten ‘F’ fits neatly around the gold foil Olmeca logo (defining a clear brand hierarchy in favour of the product) while the red/blue holographic treatment gives the label energy and movement and should look neat under the low lights of a bar or nightclub.

Follow BP&O:


Packaging design by Coley Porter Bell for Olmeca's Ferry Corsten special edition

If you liked this then you may also like:

Packaging - DD MM YY  Packaging - Hiro Saki  Packaging - Siberian Cold

Support BP&O

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.