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DC Comics

DC Comics - Logo and identity system developed by Landor

Following this week’s news that DC Comics is updating its identity there have been some more visuals released as to how this will draw together the diverse worlds. Designed by Landor, these variations are pretty neat in their execution and take the basic primary DC logo-mark and give it some serious character.

DC Comics - Logo and identity system developed by Landor

“We believe our new brand identity will strongly resonate with our loyal fans who will want to proudly express their affinity for DC Entertainment and their passion for their favorite stories and characters, this new look allows them to easily do this. In addition we were excited to update our identity, it’s not often a company gets to revisit something as important as its brand and we took the opportunity to make sure it represented the multi-media business we set out to build with the formation of DC Entertainment,”

– Amit Desai, SVP of Franchise Management for DC Entertainment.

DC Comics - Logo and identity system developed by Landor

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DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

DC Comics - Logo and identity system developed by Landor

Updated 18/05/16 – New DC Comics Logo 2016

The new DC logo leverages over 80 years of heritage with an eye toward the future. The logo will debut on May 25’s release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns.

New DC Comics Logo 2016

More brand identity projects:

Logo - Metronet  Logo - Madefire  Logo - Studio Källbom


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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