Mezcal Amores is a brand of mezcal, a Mexican spirit distilled from the plant maguey which is believed to have a history dating back to 400BC. The brand approached independent design agency Butic to develop an identity, packaging proposition, collaterals and documentary film.

The tall typography, star watermark, frame and a simple geometric MA monogram each have a classic art deco style and positivity intelligently derived from the emergence and reinterpretation of European arts and crafts following the Mexican revolution. The copper print treatment delivers a warm and high quality aesthetic that resolves the product’s environment, production and origin while complementing the pale tone of the spirit. The simple layout, white background and wooden stopper achieve a very pure and elemental sensibility that, combined with a handwritten component, delivers a regional and crafted authenticity.