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Mezcal Amores designed by Butic

Packaging with metallic copper spot colour detail designed by Butic for Mexican mezcal spirit brand Mezcal Amores

Mezcal Amores is a brand of mezcal, a Mexican spirit distilled from the plant maguey which is believed to have a history dating back to 400BC. The brand approached independent design agency Butic to develop an identity, packaging proposition, collaterals and documentary film.

The tall typography, star watermark, frame and a simple geometric MA monogram each have a classic art deco style and positivity intelligently derived from the emergence and reinterpretation of European arts and crafts following the Mexican revolution. The copper print treatment delivers a warm and high quality aesthetic that resolves the product’s environment, production and origin while complementing the pale tone of the spirit. The simple layout, white background and wooden stopper achieve a very pure and elemental sensibility that, combined with a handwritten component, delivers a regional and crafted authenticity.

Packaging with metallic copper spot colour detail designed by Butic for Mexican mezcal spirit brand Mezcal Amores

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Packaging with metallic copper spot colour detail designed by Butic for Mexican mezcal spirit brand Mezcal Amores

Packaging with metallic copper spot colour detail designed by Butic for Mexican mezcal spirit brand Mezcal Amores

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