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February’s Top 5 Projects 2012

Opinion by Richard Baird Posted 28 February 2012

Mezcal Amores designed by Butic

Mezcal Amores is a brand of mezcal, a Mexican spirit distilled from the plant maguey which is believed to have a history dating back to 400BC. The brand approached independent design agency Butic to develop an identity, packaging proposition, collaterals and documentary film.

Read the review here

Crit on The Dieline

Absolut is a brand of premium vodka produced in the Skåne region of Southern Sweden and owned by the French company Pernod Ricard. This year, as part of a new limited edition global ‘Cities’ campaign, the brand has launched Absolut LONDON. Illustrated by Jamie Hewlett the bottle is a celebration of British fashion and creativity executed as a series of period characters that include a Dickensian gent, 18th Century Dandy, Pinstripe gent, 60’s chick and 80’s Casual.

This is a review I wrote for The Dieline, click here to read it.

CX designed by Moving Brand's

CX, formerly Cloud Experience is a provider of cloud based storage that, much like Dropbox allows you to upload and sync content across multiple devices. As part of a rebranding exercise, CX approached international brand development agency Moving Brands, to create a new name and visual identity solution that would move them away from the generic and ‘more commoditized companies’ and establish them as a more social proposition.

Read the review here

Plymouth Gin by Design Bridge

Owned by the Pernod Ricard Chivas Brothers and regionally protected, Plymouth Gin is a ‘super-premium’ product produced since 1793 at The Black Friar’s Distillery, a former monastery and the oldest distillery in England. In response to a growing and diversifying artisan market the brand approached independent and international creative agency Design Bridge to develop a solution that would replace the art deco styling of the previous packaging in favour of a more authentic and genuine solution drawn from and inspired by the distillery’s archives.

Read the review here

Little Black Book designed by Berg

Launched in 2006 Little Black Book is a printed guide for the advertising industry to share new ideas and was brought on-line in 2009 with the inclusion of new features such as e-newsletters, job boards and show reels. This year sees the launch of a new visual identity, created by Glasgow based interdisciplinary design agency Berg, which takes a simple and literal visual approach to frame a broad variety of content.

Read the review here