BPO


Secret To Live designed by Soporte Comunicación

Packaging design by Soporte Comunicación for antioxidant and nutrient infused olive oil Secret To Live

Secret to Live is a brand of olive oil infused with antioxidants and nutrients beneficial to the cardiovascular system. The packaging, designed by Valencia based Soporte Comunicación, utilises a minimal layout, a clinical colour palette and a heart/olive motif to visualise the active health benefits of the product.

Packaging design by Soporte Comunicación for antioxidant and nutrient infused olive oil Secret To Live

This is an incredibly simple solution that manages to subtly draw out an olive-like form from the split panel die-cut execution of a heart, neatly drawing together the interior product and its exterior proposition. Placed side by side two bottles form a complete heart and appears as a visual analogy to the power of companionship that along with a well-balanced and a healthy diet can have an equally positive impact on the body. The logo-type’s slab serif construction and fine but mixed line weight has a contemporary quality that compliments the spacious layout. There are some slight spacing issues, an unnecessary use of ligatures and perhaps a slightly forced inclusion of the word olive in the name but there is an appropriately earthy and agricultural undertone that ties the product to its farmed origins. A colour palette of clinical white and cool grey is an interesting mix for a food product that takes its premium cues from the cosmeceutical industry to amplify the warmth of the oil’s rich gold tone and appear medically effective.

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Packaging design by Soporte Comunicación for antioxidant and nutrient infused olive oil Secret To Live

More olive oil packaging projects:

Packaging - Valentto Olive Oil  Packaging - Olaf  Packaging - Think Global Taste Local