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The Spence designed by Hike

Logo designed by Joe Hinder working at Hike Design for cafe bakery The Spence

The Spence is an independent cafe bakery founded by Katherine Lockwood and located on Stoke Newington Church Street, London. The stores identity, designed by Joe Hinder working at Hike Design, blends a classic serif logo-type, a striking bright orange, black and cream colour palette, the tactile qualities of a stamp, canvas bag and uncoated substrate with a full bleed illustrated shop front across the business cards that together deliver a sense of tradition and locality but with a contemporary simplicity and functionality.

Logo and print designed by Joe Hinder working at Hike Design for cafe bakery The Spence

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Logo designed by Joe Hinder working at Hike Design for cafe bakery The Spence

Logo and tote bag designed by Joe Hinder working at Hike Design for cafe bakery The Spence

Logo and tote bag designed by Joe Hinder working at Hike Design for cafe bakery The Spence

Logo and coffee cups designed by Joe Hinder working at Hike Design for cafe bakery The Spence

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