BPO


Penny Royal Films designed by Alphabetical

Monogram and logotype designed by Alphabetical for Penny Royal Films

Penny Royal Films is a UK based collaborative production studio that provides live action, motion graphics, sound and interactive design, branding and concept development services to the film, television and online industries. Earlier this year graphic design studio Alphabetical developed a new visual identity for Penny Royal Films which confidently mixes the practical sensibilities of a stencil cut PR monogram and a distinctive high quality copper foil print finish.

“Penny Royal Films invited us to spend time creating an identity heralding them as the leading production house for high-end film making. Inspired from the humble penny piece we created a priceless monogram logo in copper foil which appeared at the same size as a penny coin across all applications including business cards, stationery, showreel packaging, marketing announcements and online at www.pennyroyal.tv

– Alphabetical

Logo and print with copper block foil print finish designed by Alphabetical for Penny Royal Films

The single line weight, stencil cut elements and rounded terminals of the monogram have a neat utilitarian but contemporary sensibility that effortlessly resolves the PR letter-forms and suitably conveys a sense of practicality, individuality and creativity. A lighter, well spaced and vertically stacked sans-serif logo-type introduces a welcome contrast and finer detail to the heavy fill and comparatively larger proportions of the monogram. A copper foil treatment across the collaterals, as well as drawing reference from a freshly minted one penny piece, delivers a warmth, richness and classic aesthetic (emphasised by the edging detail of the business cards) that appears distinctive and exclusive whilst avoiding appearing flashy or superfluous alongside the functionality of the monogram through its single colour application.

Logo and print with copper block foil print finish designed by Alphabetical for Penny Royal Films

Follow BP&O:
RSS
Facebook
Twitter

Logo and print with copper block foil print finish designed by Alphabetical for Penny Royal Films

Print with copper block foil print finish designed by Alphabetical for Penny Royal Films

Logo and CD case with copper paper detail designed by Alphabetical for Penny Royal Films

Logo and CD case with copper paper detail designed by Alphabetical for Penny Royal Films

Print with scratch off copper foil detail designed by Alphabetical for Penny Royal Films

If you liked this then you may also like:

Logo - The Lollipop Shoppe  Logo - Seymours  Logo - The Blind Club


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.