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Lo Siento designed by Mucho

Logo created by Mucho for Barcelona based design studio Lo Siento

This week sees the launch of Barcelona-based brand and graphic design agency Lo Siento’s new visual identity. Created out-of-house by international studio Mucho, the solution blends a modern serif logo-type with a reductionist approach to letter-forms through reification and an industrial, hand-stenciled treatment across the business cards to visualise an unusual industrial and artisan design philosophy.

“LoSiento is a small studio that specially enjoys taking over the whole concept of the identity projects. Its main feature is an organic and physical approach to the solutions, resulting in a field where graphic and industrial design dialogue, always searching an alliance with the artisan processes.”

– LoSiento

The logo-types blend of serif and stencil cut details fuses timeless design with contemporary functionality. The utilisation of the E and the T to complete the N – similar to illusory contours – really emphasis a multi-disciplined and integrated approach while distilling the identity down to its most elemental and functional form. The laser cut steel of the logo-type stencil delivers a smart industrial and pragmatic contrast to the handcrafted aesthetic and personal touch that different coloured pens and fills give to the business cards.

Logo, business card and stencil created by Mucho for Barcelona based design studio Lo Siento

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Logo, business card and stencil created by Mucho for Barcelona based design studio Lo Siento

Logo and custom stencilled business cards created by Mucho for Barcelona based design studio Lo Siento

Logo and custom stencilled business cards created by Mucho for Barcelona based design studio Lo Siento

Logo and custom stencilled business cards created by Mucho for Barcelona based design studio Lo Siento

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