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Central Magazine designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Central Magazine is a Spanish based art, design, fashion and pop culture print and digital magazine. Their identity, designed by freelance graphic designer Leon Jorge, mixes a bold sans serif logo-type, an uncoated material choice and stamp based print treatment to capture the craft and the grounded, homespun themes of the publication.

Logo for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

The logo-type, constructed from an all caps, broadly spaced humanist sans-serif, is a really simple but well executed that along with a modernist grid based letterhead layout, appears formal and professional. These sensibilities are juxtaposed alongside a non-format, hand-stamped approach to the business cards mixing the professionalism of the logotype with a subtle, individual and hand finished character. The mixed-fibre uncoated substrate has a tactile, craft and elemental quality that, like the stamp aesthetic, links business and good journalism with a personal, honest and a down-to-earth straightforwardness. A heavy black background and fine line borders of the editorial work introduces a subtle high-fashion sensibility that adds further depth to a simple but solid visual identity.

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

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Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Business cards for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Logo and print for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Website for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

Website for Spanish art, design, fashion and pop culture magazine Central designed by Leon Jorge

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.