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The Merrywell designed by Can I Play

Logo design for The Merrywell developed by CIP

The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

“Run by two charismatic international chefs, the brief was to create a brand that consisted of ‘A pint of the unusual’. We sought to tap into that buzz you get when you’ve had a few too many drinks or maybe eaten a little too much. It was all about letting go and having fun with it. CIP coined the name, worked with the architects on the fit-out, created the artwork and designed all associated collateral and website… after which we drank a little too much…”

– Can I Play

Logo design for The Merrywell developed by CIP

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Interior artwork for The Merrywell developed by CIP

Interior artwork for The Merrywell developed by CIP

Interior artwork for The Merrywell developed by CIP

Iconography for The Merrywell developed by CIP

Logo and tap head design for The Merrywell developed by CIP

Logo and packaging design for The Merrywell developed by CIP

Logo and design for print by CIP for The Merrywell

Logo and design for print by CIP for The Merrywell

Logo, coaster and business card design by CIP for The Merrywell

Logo, menu and business card design by CIP for The Merrywell

Business card design by CIP for The Merrywell

Business card design by CIP for The Merrywell

Business card design by CIP for The Merrywell

More pub brand identities:

Logo - The Armoury  Logo - The Clifton Arms  Logo - Star of Kings