The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

“Run by two charismatic international chefs, the brief was to create a brand that consisted of ‘A pint of the unusual’. We sought to tap into that buzz you get when you’ve had a few too many drinks or maybe eaten a little too much. It was all about letting go and having fun with it. CIP coined the name, worked with the architects on the fit-out, created the artwork and designed all associated collateral and website… after which we drank a little too much…” – Can I Play