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Reuben Hills designed by Luke Brown

Logo designed by Luke Brown for coffee roastry and cafe Ruben Hills

Reuben Hills is a coffee roastry and cafe located in the Surray Hills region of Sydney, Australia. The cafe’s identity, designed by multidisciplinary creative studio Luke Brown, is an interesting monochromatic mix of bold but breezy sans serif typography, vintage photography and stamp-based print treatment.

Although the san serif logo-type’s tall height and heavy weight is fairly straightforward in its presentation of knowledge and experience, its flag-like proprietary twist and generous character spacing manage to infuse it with a lightness, dimensionality and a subtle movement that works really well to capture the healthy breezes attributed to the area. A monochromatic colour palette and a really nice mix of vintage photographs (old machinery and diverse landscapes) alongside uncoated substrates and stamp detail conveys classic quality, regional history and traditional values that add depth to the contemporary services conveyed through the logo-type. It is a simple but layered solution that makes the cafe appear local, personal and professional.

Logo and exterior signage designed by Luke Brown for coffee roastry and cafe Ruben Hills

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Logo and business card designed by Luke Brown for coffee roastry and cafe Ruben Hills

Paper bags with vintage photography detail designed by Luke Brown for coffee roastry and cafe Ruben Hills

Logo and stamp designed by Luke Brown for coffee roastry and cafe Ruben Hills

Logo and print designed by Luke Brown for coffee roastry and cafe Ruben Hills

Logo designed by Luke Brown for coffee roastry and cafe Ruben Hills

Vintage photography used as part of the visual identity for the coffee roastry and cafe Ruben

Vintage photography used as part of the visual identity for the coffee roastry and cafe Ruben

Vintage photography used as part of the visual identity for the coffee roastry and cafe Ruben

Vintage photography used as part of the visual identity for the coffee roastry and cafe Ruben

Logo and website with vintage photography detail designed by Luke Brown for coffee roastry and cafe Ruben Hills

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