Rakia Bar Preserves by Coba & Associates
| Author: Richard Baird | Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Design Opinion, Design Reviews, Designed by Coba & Associates, Graphic Design, Jam Packaging, Label Design, Packaging Design, Packaging Design Blog, Packaging News | 
Independent design agency Coba & Associates were recently commissioned to develop the packaging for a new range of preserves created by Rakia, a bar located in the centre of Belgrade that offers a mix of local and exclusive coffees, spirits and snacks, which has grown to include a gift-shop selling a variety of high quality, traditional own brand ranges.
“What set us opening Rakia Bar is the fusion of our love for Belgrade and Serbian tradition and our wish to present a characteristically Serbian product in a contemporary way.”
– Founder Branko Nešić
While the diacritics make the characters a little tight in places, Coba’s type only solution neatly juxtaposes a modern, weighty and geometric sans serif, a simple die cut, black satin adhesive label alongside a soft craft-based pastel colour palette and a traditional, high gloss structural design. It is a smart contrast of classic and contemporary design cues that deliver a distinctive and unique resolution of handcraft and exclusivity.
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