BPO


Zambrano Rivero designed by Face

Logo design by Face for San Pedro law firm Zambrano Rivero

Multidisciplinary design agency Face have recently developed the visual identity for San Pedro based law firm Zambrano Rivero. To capture the ‘very classic’, ‘sophisticated’ and ‘reliable’ nature of the the brand, Face has utilised a simple logo-type, square monogram and a tactile combination of uncoated substrates, foil and thermo-graphic ink executed across the stationery.

“The general concept is inspired in antique attorney stationery, based on the idea of value, justice, and four sides that represent the four founders of the firm. This provides a timeless aesthetic and the feeling of elegance.”

–  Face

The combination of a wide geometric, spurred and monospaced serif logo-type, its juxtaposition of fine and broad strokes, the intricate but consistent line work of the monogram and a lovely combination of textured substrate, thermo-graphic and block foil print treatment (details reflected through the subtle gradient and highlights of the graphic design) work well to communicate a classic and sophisticated proposition. The contrast between the art deco and perhaps slightly modernist form of the monogram, ‘antique’ print finish of the stationery and the high fashion sensibilities of the typographic choice and its broad execution confidently mixes different eras and styles to deliver layers of detail.

Monogram designed by Face for San Pedro law firm Zambrano Rivero

Follow BP&O:
RSS
Facebook
Twitter

Logo and textile business card with thermographic ink and gold foil print finish designed by Face for San Pedro law firm Zambrano Rivero

More brand identity work by Face:

Logo - 7gigacloud  Logo - Mal de Mar  Logo - Size


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.