BPO


Expatrius Estate designed by Inhouse

Packaging designed by Inhouse for wine label Expatrius Estate

Expatrius is a limited edition range of wines created from grapes grown on the eastern end of Waiheke Island, New Zealand, by winemaker Luc Desbonnets. The wine’s label and case, created by print and digital design agency Inhouse, contrast the fine detail and traditional heraldic cues of a hand-etched illustrative crown, a gold block foil emboss and tactile substrate alongside geometric, abstract letter-forms, solid fills and a striking monochromatic colour palette to communicate the heritage, high quality, craft and exclusivity of the wine and a very distinctive and contemporary brand character.

“The design for Expatrius employs bold contemporary typography partnered with a flourish of old world embellishment in the form of a heraldic crown. The crown is drawn from elements borrowed from both the owners family crests, it is foiled and embossed to accentuate premium cues. The X as a letterform, and phonetically a prefix, lent itself to special treatment. The large X in the background is embossed and acts as a linking device between front label elements and back label text.”

– Inhouse

Packaging with gold foil print finish designed by Inhouse for wine label Expatrius Estate

Follow BP&O:
RSS
Facebook
Twitter

Box and label with gold foil print finish designed by Inhouse for Expatrius Estate

Wine label with gold foil print finish designed by Inhouse for Expatrius Estate

Wine label with gold foil print finish designed by Inhouse for Expatrius Estate

Wine label with gold foil print finish designed by Inhouse for Expatrius Estate

Wine bottle cap with gold detail designed by Inhouse for Expatrius Estate

Wine label with gold foil print finish designed by Inhouse for Expatrius Estate

If you liked this then you may also like:

Packaging - Winecast  Packaging - Rivero Gonzalez  Logo - Jamsheed


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.