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Heart & Soul Interiors by Band

Opinion by Richard Baird Posted 20 August 2012

Logo designed by Band for Australian interior decoration firm Heart & Soul

Heart & Soul is an Australian interior decoration firm, specialising in residential properties, with a holistic, adaptable and flexible philosophy. Adelaide-based design studio Band were commissioned by the firm to update their brand identity so that it would better reflect their contemporary approach.

Based around the duality of a heart/ampersand marque, a sans-serif logotype and print that juxtaposes a modern bright red spot colour, black and white photography and an unbleached board, Band’s solution appears current yet sensitive to the traditional detail of Heart & Soul’s interiors.

Logo and business card with neon ink and unbleached board detail designed by Band for interior decoration firm Heart & Soul Logo and business card with neon spot colour and unbleached board detail designed by Band for interior decoration firm Heart & Soul Logo and stationery with neon spot colour and unbleached board detail designed by Band for interior decoration firm Heart & Soul Logo and letterhead reverse designed by Band for interior decoration firm Heart & Soul Logo and letterhead with neon spot colour detail designed by Band for interior decoration firm Heart & Soul