Heart & Soul Interiors by Band
Opinion by Richard Baird Posted 20 August 2012
Heart & Soul is an Australian interior decoration firm, specialising in residential properties, with a holistic, adaptable and flexible philosophy. Adelaide-based design studio Band were commissioned by the firm to update their brand identity so that it would better reflect their contemporary approach.
Based around the duality of a heart/ampersand marque, a sans-serif logotype and print that juxtaposes a modern bright red spot colour, black and white photography and an unbleached board, Band’s solution appears current yet sensitive to the traditional detail of Heart & Soul’s interiors.