BPO


Sam Flaherty designed by Sam Flaherty

Logo designed by Sydney based freelance graphic designer and art director Sam Flaherty

Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space  – bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.

Logo and stationery set designed by Sydney based freelance graphic designer and art director Sam Flaherty

Follow BP&O:
RSS
Facebook
Twitter

Logo and headed paper with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo and headed paper with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo and business card with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo and manilla envelope with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo, business card and manilla envelope with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

If you liked this then you may also like:

Logo - S.C.J  Logo - Paul Loebach  Logo - Algu


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.