BPO


Sam Flaherty designed by Sam Flaherty

Logo designed by Sydney based freelance graphic designer and art director Sam Flaherty

Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space  – bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.

Logo and stationery set designed by Sydney based freelance graphic designer and art director Sam Flaherty

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Logo and headed paper with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo and headed paper with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo and business card with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo and manilla envelope with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

Logo, business card and manilla envelope with stamp detail designed by Sydney based freelance graphic designer and art director Sam Flaherty

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