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Spirit designed by Studio Beige

 Logo for vegetarian restaurant Spirit designed by Studio Beige

Spirit is a restaurant located on Rotterdam’s Mariniersweg street that sells fresh, organic and vegetarian foods throughout the day. The restaurant’s visual identity, designed by Studio Beige, neatly juxtaposes the formality and geometric qualities of an uppercase Brandon Grotesque typographical choice with traditional underlines, alongside finer, organic and hand rendered illustrative detail executed across a colour palette and uncoated substrate selection, that like the illustrations, add a crafted sensibility. This is cut through by the professionalism and good quality associated with the kitchen whites of a chef but tempered slightly by a conversational tone of voice. It is a smart contrast that delivers a sense of high quality and creativity to a growing but still niche sector often perceived as bland but wholesome.

Logo and uncoated, dyed business card for vegetarian restaurant Spirit designed by Studio Beige

“Restaurant Spirit, our favorite vegetarian restaurant in Rotterdam, has in recent months had a facelift. In collaboration with Susan Bijl we have collaborated on the interior, the design and concept [based around the theme of ] Good Food Tastes Better. This has been implemented in both the restaurant, and online communication. The result: an international character, clear identity and an influx of new and younger fans.”

– Studio Beige

Logo and duplex business card with hand drawn illustrative detail for vegetarian restaurant Spirit designed by Studio Beige

Logo, business card and menus for vegetarian restaurant Spirit designed by Studio Beige

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Logo, business card and menus for vegetarian restaurant Spirit designed by Studio Beige

Hand drawn vegetable illustrations for vegetarian restaurant Spirit designed by Studio Beige

Hand drawn vegetable illustrations and typographic layout for vegetarian restaurant Spirit designed by Studio Beige Logo and take out packaging for vegetarian restaurant Spirit designed by Studio Beige

Logo and menu design for vegetarian restaurant Spirit created by Studio Beige

Interior of vegetarian and organic restaurant Spirit

Window decals for vegetarian and organic restaurant Spirit designed by Studio Beige

Logo and website for vegetarian and organic restaurant Spirit designed by Studio Beige

Logo and website for vegetarian and organic restaurant Spirit designed by Studio Beige

Logo and website for vegetarian and organic restaurant Spirit designed by Studio Beige

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