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Mikkeller + Bedow Seasonal Beers designed by Bedow

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for a limited edition beer range from Mikkeller

Mikkeller + Bedow is a limited edition beer with a four seasons theme created by Danish brewery Mikkeller with packaging created by Stockholm-based graphic and product design studio Bedow.

April saw the launch of the Brewery’s first variety, Pale Spring Ale which features a simple, grid-based sans-seriif typographic layout, silver and white colour palette and a geometrically neat heat sensitive illustration that turns from snowflake into the sun.

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for a limited edition beer range from Mikkeller

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for a limited edition beer range from Mikkeller

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Packaging with geometric illiustration printed with heat reactive ink created by Bedow for a limited edition beer range from Mikkeller

Summer saw the launch of the Brewery’s second variety, Summer Pilsner. Like the first the label features a simple, grid-based layout, sans-serif typography, silver and white colour palette and a heat sensitive print treat which, in keeping with the theme is based around blooming flowers with a similarly executed geometric approach.

Packaging design with heat reactive illustrative labels created by Bedow for brewer Mikkeller

Geometric illustration created by Bedow for a limited edition beer range from Mikkeller

Packaging design with heat reactive illustrative labels created by Bedow for brewer Mikkeller

Packaging design with heat reactive illustrative labels created by Bedow for brewer Mikkeller

October saw the launch of the Brewery’s third variety Autumn Porter which features a simple, grid-based typographic layout, silver and white colour palette and a heat sensitive geometric illustration in which dandelion seeds turn into raindrops.

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for limited edition ale range from Mikkeller

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for limited edition ale range from Mikkeller

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for limited edition ale range from Mikkeller   Packaging with geometric illiustration printed with heat reactive ink created by Bedow for limited edition ale range from Mikkeller

December saw the launch of the brewery’s fourth a final variety Wild Winter Ale, this time with a heat sensitive tree illustration that looses its leaves.

Packaging created by Bedow for limited edition ale range from Mikkeller

Packaging with heat reactive ink treatment created by Bedow for limited edition ale range from Mikkeller

Packaging with geometric illiustration printed with heat reactive ink created by Bedow for limited edition ale range from Mikkeller

Packaging with heat reactive ink treatment created by Bedow for limited edition ale range from Mikkeller

More brand identity work by Bedow:

Logo - More Than Human  Logo - Askeroths Trappor Och Racken  Logo - Minna Palmqvist


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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