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Blanca designed by Lo Siento

Logo for dairy hub Blanca designed by Lo Siento

Blanca is a ‘dairy hub’ created to ‘mediate between two extreme poles of the industry; [milk] production and [consumer] knowledge’ and to ‘produce honestly, think critically and consume responsibly.’ Based around a simple stencil cut logo-type solution executed with a monochromatic simplicity and subtle craft cues, Blanca’s visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento, manages to infuse and visually convey the disparate perceptions of commodity and care.

Constructed from a single, consistent line weight, rounded terminals and a monochromatic colour palette, the logo-type manages to resolve, albeit in an expected (but clearly communicative) manner, the themes of agricultural industry, commodity, simplicity and functionality. The additional cuts and sentence-case rather than uppercase characters give it a slightly more proprietary and accessible quality that in conjunction with the black and white colour palette perhaps references the marks of Holstein-Friesian cows.

These contemporary utilitarian qualities have been appropriately tempered by the crafted, tactile finishes of die cut and uncoated material textures, hand stamps, a blind emboss, screen print, badges and stickers across the collaterals. Choices that introduce a sense of personal care and responsibility to the commoditised perceptions of the dairy industry.

Logo for dairy hub Blanca designed by Lo Siento Logo and print with die cut detail for dairy hub Blanca designed by Lo Siento

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Logo and business card with blind emboss detail for dairy hub Blanca designed by Lo Siento

Business card with blind emboss detail for dairy hub Blanca designed by Lo Siento

Screen printed T-shirt with stencil cut typographical detail designed by Lo Siento for dairy hub Blanca

Screen printed T-shirt with stencil cut typographical detail designed by Lo Siento for dairy hub Blanca

Screen printed T-shirt with stencil cut typographical detail designed by Lo Siento for dairy hub Blanca

Screen printed milk bottles with stencil cut typographical detail designed by Lo Siento for dairy hub Blanca

Brochure with rubber band, bookmarks and die cut details designed by Lo Siento for dairy hub Blanca

Info pack designed by Lo Siento for dairy hub Blanca

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