BPO


Filmfaktisk designed by Heydays

Logotype for Norwegian location-focused filmmakers Filmfaktisk designed by Heydays

Film­fak­tisk is a Norwegian team of film pro­duc­ers—with a strong focus on loca­tions—that produce both com­mer­cial and fic­tional pieces work. Their visual identity, created by Oslo-based design agency Heydays, cleverly leverages the physical limitations of sign making and turns it into a positive and distinctive asset that visualises—through a simple line detail that connects the stems and the tittles of the i’s alongside an earthy, pine green tint applied to the texture and detail of on-site photography—a practical but creative approach to on-location shooting. It is a very simple treatment but one that brings a proprietary quality to a familiar sans-serif typeface that cohesively binds print, film and digital touch-points.

“…we wanted to cre­ate an iden­tity show­ing their own pres­ence in their work. By cre­at­ing an iden­tity based on the logo sign and cus­tomized typog­ra­phy, we cre­ated a con­cept for them to exper­i­ment and play with. A solu­tion which ended up in sev­eral short films, from trav­els all over the coun­try, involv­ing their own iden­tity in one way or another.”

– Heydays

Logo and business cards for Norwegian location-focused filmmakers Filmfaktisk designed by Heydays

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Logo and stationery for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

Signage for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

Logo and photography for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

Signage for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

Logo and mobile website for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

Logo and mobile website for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

Logo and mobile website for Norwegian, location-focused filmmakers Filmfaktisk designed by Heydays

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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